brand: Hasbro: Peppa Pig
PRoject: Brand Refresh & Activation
Team: Media.Monks
Role: Group creative director
Parent confidence builds kid confidence
Peppa Pig is all about joy, imagination, and playful exploration — but today’s parents often feel overwhelmed by pressure and advice. We saw an opportunity to shift the story: when parents feel confident, kids thrive. Our mission was to evolve Let’s Jump In into a platform that empowers parents to embrace simple, everyday moments with ease and joy.
From tagline to rallying cry
Let’s Jump In became more than a phrase; it became a rallying cry for parents to take small, brave steps every day. Whether it’s trying a new activity with their child, allowing for independent play, or trusting in their parenting instincts, Let’s Jump In represents the empowerment that comes from embracing simplicity and confidence. It encourages parents to make the decision to engage, without fear of perfection.
Jumping into every channel
Content Magic
Blogs, videos, and posts shared simple, real-life tips that reminded parents “good enough” is more than enough.
Social Buzz
Parents filled Instagram and Facebook with their own “Jump In” moments — messy, joyful, and totally real.
In-Store Adventures
Retail spaces became Peppa play zones where families could literally jump in.
Influencer Vibes
Parenting influencers shared honest “Jump In” stories that sparked brave, memorable moments at home.
At the Checkout
Playful bundles and promos made it easy for parents to take the fun, and the confidence, home.
