I’m on a mission to promote whole-person wellness, recognizing that good health involves taking care of physical, emotional, and mental well-being. My goal is to empower my clients to make lasting changes by guiding them through mindset shifts, stress management, and sustainable habits that align with their personal goals and values. I approach each client with creativity, strategic problem-solving, and a deep understanding of the demands of modern life. Through this process, I aim to help individuals unlock their full potential and thrive—not just survive—by creating balanced, meaningful, and sustainable health solutions.

My journey to becoming a health and wellness coach took a non-traditional path. With a background in creative strategy and design thinking, I used my own experiences to prioritize the well-being of myself and the teams I led. I realized that to achieve our goals, we needed to consider our overall health as a team. This was especially important while managing an international creative team during the pandemic.

My leadership roles have influenced my coaching style. Dealing with my own health and wellness challenges motivated me to find healthier ways of living, allowing me to be the best father, husband, and leader I could be. This background has shaped my approach to wellness, using creativity and strategic problem-solving techniques.

During the COVID-19 lockdown in 2020, I adapted my leadership style to support my team, which was spread across three countries, with some members isolated and living alone. This period led me to focus on health and wellness, recognizing the importance of supporting my team’s well-being in such challenging times. While my 20+ years in leadership and executive communication provided a solid foundation, my curiosity about health optimization, mindset, and motivation pushed me to pursue wellness training.

In the summer of 2024, while vacationing with my family in Southern California, I began formal certification with the American Fitness Professionals & Associates (AFPA), passing the exam with a 99%.

With over two decades of experience in creative leadership, I now bring that same empathy and insight to coaching. My personal journey through chronic pain, depression, and dependency has deepened my understanding of whole-person wellness. As a certified health and wellness coach, I help individuals design lives that align with their core values and promote sustainable, lasting change.

My coaching is for adults of all ages looking to improve their overall well-being, whether that means getting fitter, reducing stress, or finding more joy and energy in daily life. I work with busy professionals, parents, and individuals seeking a healthier, more fulfilling lifestyle, as well as those navigating career development or transitions. Together, we focus on building sustainable habits that support both personal and professional growth.

Results vary based on individual goals, but most clients see improved energy levels, physical fitness, mental clarity, and overall well-being. Many also experience a greater sense of ease about their personal identity, leading to stronger relationships with their core values and the development of personal beliefs. This journey often fosters a deeper sense of patience for oneself and those around you, encouraging compassion and understanding in your interactions. Together, we establish systems that serve as guardrails for your lifestyle, making decision-making easier and fostering decisive actions, ultimately creating flow in alignment with your true self. This approach provides greater ease when facing the challenges that arise in daily life. My aim is to empower you with the tools and strategies for long-term success.

While every client is different, most people start seeing meaningful changes within a few weeks to a few months. I offer both short-term programs, like the 3-month Foundations Sprint™, and longer-term options, like the 6-month Behavioral Blueprint™, to meet you where you are. Additionally, I provide single-session check-ins for guidance, offering intermittent support toward short-term goals. This approach is also beneficial during the sustain phase of your coaching experience, especially for those who have already successfully completed the three and six-month programs.

Each session is tailored to your goals and needs, focusing on areas like fitness, nutrition, stress management, and mindset. Together, we create an actionable plan to help you move toward lasting change. Sessions are typically conducted virtually via video calls or phone calls and last 45 minutes, with meetings occurring once a week. However, depending on your specific needs and the goals we set together, more frequent sessions can also be arranged.

If you already feel healthy and well in your life, that’s fantastic! My coaching can help you enhance your existing wellness by refining your habits, exploring new goals, and unlocking even greater potential. We can focus on areas like optimizing performance, enhancing mental clarity, or developing strategies to maintain balance amidst life's challenges. Together, we can elevate your well-being and ensure you continue thriving in all aspects of your life.

I have several years of coaching experience that builds on over two decades of work in creative leadership and holistic well-being. As a certified health and wellness coach, I bring the same level of empathy and insight to my coaching practice as I did in designing brand experiences for leading organizations in tech, fitness, and life sciences. My own personal journey through challenges like chronic pain, depression, and dependency has deepened my understanding of the importance of whole-person wellness, and I use this experience to guide individuals toward balanced, sustainable health. Coaching has become an extension of my creative work, helping people design their lives in ways that align with their core values and promote lasting change.