Why brands bring me in.

The launch is getting close and the brand that has to carry it isn't ready.
A company has outgrown the story it started with.
A founder needs a creative partner at the table, not another vendor.

Whatever the reason, there's a brand decision ahead, and it's likely one that decides whether the market notices you.

That's where I come in. I partner with founders and leadership teams on brand strategy, identity and getting a brand to market: the positioning, the name, the look, the launch, and the hundred small calls in between that decide whether it lands. If that sounds like where you are, I'd like to hear what you're building.

I've been doing this for more than two decades, in-house and agency-side, for startups and for Fortune 500 companies, across technology, healthcare, life sciences, sustainability and consumer products. I've built brands from the ground up and led the creative teams that kept them growing. And I've sat with leadership through the brand and product decisions they'll be remembered for.

Over the years I've built a trusted network of strategists, writers, designers, developers and production partners around the world. When a project calls for it, I know who to bring together. Otherwise, you'll work directly with me.

If one of those decisions is coming up and you'd like someone to bounce it off first, let's talk.
— Trevor