Case study · 06

Uber Eats

During the pandemic, local restaurants faced severe challenges due to in-person dining restrictions.

Group Creative Director
Media.Monks

Campaign · Media.Monks · Group Creative Director

Brand: Uber Eats
Project: Campaign
Team: Media.Monks
Role: Group Creative Director

Helping restaurants thrive with Uber Eats delivery

During the pandemic, local restaurants faced severe challenges due to in-person dining restrictions. Uber Eats turned to us for a fast pivot, and we quickly conceptualized and launched the Local Flavor campaign to help these establishments adapt to delivery. We developed a comprehensive playbook, guiding restaurants on creating web pages, social assets, marketing materials, and customer resources, with regional transcreation for local relevance. Through this effort, Uber Eats empowered restaurants to survive and thrive, supporting them through one of the most challenging times while strengthening their connection to the community.

02 · The local heroes

The local heroes that kept us fed

For the Uber Eats Local Flavor campaign, we tapped directly into the heart of local communities by partnering with real restaurant owners and their staff. We spent time learning their stories, uncovering the rich culture, cuisine, and craftsmanship that made each establishment unique. Their voices became the core of the campaign, putting them front and center as we highlighted their resilience and passion in the face of adversity.

Despite the challenges of lockdown and COVID restrictions, we produced a high-quality anthem video on location, capturing the essence of these local heroes. Working on a tight timeline and budget, we delivered a powerful manifesto film that told the true stories of these restaurants, showcasing how they adapted and thrived through delivery services, making them the heroes of their own comeback stories.

05 · Behind Every Successful

Behind Every Successful Campaign is a Coordinated Plan

Partnering with our strategy team, we crafted a comprehensive campaign journey by mapping out three core audience personas, guiding the entire experience from start to finish. We developed a six-phase chapter flow, starting with audience discovery and strategic planning, followed by creative concepting that spoke directly to each persona. From there, we executed tactical activations that engaged users across multiple touchpoints, including digital and in-person experiences. Our flight plan ensured seamless transitions through each phase, and we wrapped up with high-impact finals that reinforced Uber Eats' brand messaging, delivering tangible results and deeper audience connections.

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