Levi’s®

Inside the brand that defined denim

My early work focused on visual merchandising, where I designed retail windows, large-format graphics, and in-store signage. I sourced props, partnered with print and fabrication vendors, directed on-site graphic installations, and helped create playbooks distributed to regional visual merchandising managers to ensure consistency across stores.

As my role evolved into graphic design manager for visual merchandising, my scope expanded to lead the internal creative services function. I managed a team of graphic designers and freelance partners while overseeing work that included product hang tags, packaging, and in-store signage across both retail and wholesale channels.

I coordinated internal project requests, partnered closely with external vendors on seasonal campaigns, and helped implement brand updates consistently across Levi’s retail footprint.

I later joined the flagship store rollout team during a period of rapid expansion across North America. This work included launching stores in cities like New York, Washington, D.C., Honolulu, Beverly Hills, and Santa Monica. I supported seasonal campaigns, attended photoshoots, collaborated with agencies including Wieden+Kennedy and BBH, and helped implement the Go Forth campaign at retail.