Journal · 2 entries

Thinking.

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Notes on brand strategy, creative direction and the decisions that feel obvious in hindsight.

Written by Trevor Dawson.
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October 4, 2026 Why brands bring me in.The launch is getting close and the brand that has to carry it isn't ready. Whatever the reason, there's a brand decision ahead. September 20, 2026 Building a brand is never linear.From name to market, a brand takes shape through discovery, exploration and a lot of refining. Launching is only the starting line.

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