Case study · 05

Uber & Uber Eats

Over four years, our team partnered closely with Uber across multiple business units, including Uber for Business, Uber Eats, Mobility, and Safety.

Group Creative Director
Firewood Marketing

Content creation · Firewood Marketing · Group Creative Director

Brand: Uber
Project: Content creation
Team: Firewood Marketing
Role: Group Creative Director

Scaling creativity across the Uber ecosystem

Over four years, our team partnered closely with Uber across multiple business units, including Uber for Business, Uber Eats, Mobility, and Safety. What began as a redesign of the Uber for Business enterprise website grew into a long-term creative partnership supporting product launches, new features, rewards programs, learning platforms, and seasonal campaigns across the full digital funnel.

Our role was to help Uber evolve—translating new strategies, products, and visual systems into clear, high-quality creative at scale, while maintaining consistency, craft, and brand integrity across every touchpoint.

01 · Launching products

Launching products and programs

I helped build and lead a multidisciplinary team of creative directors, designers, copywriters, and production partners who operated as an extension of Uber’s internal brand organization. Over time, we developed a deep understanding of Uber’s systems, standards, and audiences—allowing us to move quickly, collaborate seamlessly, and deliver work at the pace and scale the brand demanded.

New apps and feature rollouts

Rewards programs and loyalty initiatives

Learning portals and enablement tools

Seasonal and lifecycle campaigns

Full-funnel digital campaigns

Internal playbooks and execution toolkits

Bespoke illustration and evolving visual systems

Next case study

Uber Eats Campaign

All work