Case study · 10
Spark AR
For F8 2019, we designed the central artwork for the Spark AR booth as a live, evolving installation.
Creative Director
Firewood Marketing
Digital mosaic · Firewood Marketing · Creative Director
Remixing reality
For F8 2019, we designed the central artwork for the Spark AR booth as a live, evolving installation. Rather than a static display, the piece invited participation. Over the course of the conference, attendees contributed to a growing photo mosaic that gradually revealed an original Spark AR–branded mural.
Using the hashtag #RemixReality, visitors became part of the work itself. Each post added a new tile to the mural, transforming the booth into a living expression of Spark AR’s creative community and turning social engagement into a shared, physical experience.
