Case study · 02
Accelera by Cummins
Naming, shaping and launching the zero-emissions brand of a legacy diesel engine company.
Group Creative Director
Media.Monks
Brand identity & launch · Media.Monks · Group Creative Director
Cummins vs. climate change.
In the face of climate change, how does a legacy diesel engine company like Cummins establish credibility and succeed in the clean energy technology space? Introducing Accelera by Cummins.
We played a key role in naming and shaping Accelera with the mission to accelerate the shift to net zero by pursuing the most promising paths forward. Built by purpose-driven teams of engineers, scientists, strategists, and manufacturers, this brand identity was created to lay the foundation for a new green energy economy that secures a sustainable future today.
